The way your website performs in the search results is paramount to its long-term viability.
WHY TECHNICAL SEO?
When it comes to Search Engine Optimization (SEO), ecommerce businesses typically focus the bulk of their website strategy efforts on content marketing, ad campaigns, link building, and keywords.
Quality copy, expert blog posts, active social media engagement, compelling page titles and descriptions, relevant ads. . . these are indeed the highly visible SEO components that will make potential visitors engage and click, driving organic traffic to your site. However, even the best content strategy is insufficient to build maximum search equity and achieve the highest potential rankings.
Most websites neglect a wealth of potential technical search optimization opportunities available to them behind the scenes. Identifying these overlooked areas, and then implementing technical improvements across your ecommerce site can add up to significant gains for your online business.
CONTENT IS JUST THE BEGINNING
Google evaluates more than 200 different technical SEO components when determining how to rank a site and where in the search results, if anywhere, a site’s content will appear – no matter how good that content might be.
Can your website be crawled? Can the content be located and accessed? Can it be indexed? Even if you drive traffic, can your site’s architecture handle it? How fast do your pages load? Does Google know how often you post new content? Do page titles and descriptions comply with best practices? Is your site mobile-friendly? Is your website’s code free of errors?
The list of technical SEO components used by search to rank your site is long; and this list of parameters changes with each new search algorithm update. A website that stays up-to-date and optimized for technical SEO will have the advantage over its competitors.
Plus, when a search engine encounters issues with any of the technical aspects of your site, your pages may not only lose search equity, but your site may be heavily penalized as a result. Ensuring that your site's technical SEO components are free of errors and issues is the best possible prevention.
FEATURED TECHNICAL SEO CLIENTS
The companies we work with are dedicated to customer satisfaction, just like their team at New Example.
Clients who put their trust in New Example’s technical SEO solutions include:
WHAT WE DO
Whether you are launching a brand new website, improving an existing site, or embarking on a full-blown site migration from one platform to another, New Example customizes our Technical Search Engine Optimization Services to meet the specific needs and goals of your ecommerce site.
Using proven SEO strategies that meet, and exceed, the search engine industry’s current best practices, our team of expert technical SEO gurus analyze each aspect of your website that impacts your search rankings. With a toolbox that includes multi-level SEO Audits, Code Reviews, Site Architecture Assessments, Structured Data Implementation and more, we check out a wide array of components. Things like:
Then, we create and execute a roadmap of actionable, technical SEO improvements designed to enhance your ecommerce site and boost your search potential.
With more than 200 opportunities to optimize your website's technical SEO, why wait another minute?
Contact the team at New Example and start maximizing your search potential today!
CLIENT CASE STUDYA MIGRATION STORY
When this New Example client decided to migrate their existing website from one platform to another, they looked to our proven Technical SEO Services to make sure that they held on to their brand’s substantial search equity during the move. Our goal? Develop and implement a migration strategy designed to mitigate any potential losses to their search rankings; and maintain their organic traffic.
How did it go? Awesome!
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Visit New Example's SEM Knowledge Center. Our news, updates, white papers, and client success stories offer insider insight into the industry, giving you detailed information on how to optimize your online business for search!