What is Google really looking for?
Every two years the industry experts over at Moz.com conduct a sweeping correlation study of more than 170 attributes that seeks to answer this question. Their findings provide insight into what SEO components have the strongest degree of association to higher search rankings, revealing a wealth of optimization opportunities, search trends, and insights into how Google’s search algorithm appears to be ranking content.
The annual Moz survey invariably determines that a site’s link profile proves to have one of the strongest correlations to that site ranking well in the search results. Ensuring that your website’s SEO roadmap includes a plan to cultivate relevant, high-quality backlinks to your content is a key part of any successful search strategy!
Fostering natural link building doesn’t always have to be serious work. Check out this fun Moz article that explains how to use memes to add a little levity to your social media channels and build backlinks: https://moz.com/blog/how-to-use-memes-to-build-easy-backlinks-traffic.
You can find Moz’s full Search Engine Ranking Factors 2015 line-up here: https://moz.com/search-ranking-factors/correlations.
Plus, make sure and check out this great infographic that shares some of their top SEO trend predictions: https://moz.com/blog/ranking-factors-expert-survey-2015.
From Jax and the Team at New Example
Jacqueline Harvey is a regular contributor to New Example’s SEM Center. Jax brings more than 15 years of technical SEO, web development, UX design, and ecommerce strategy experience to the team through our partnership with Yummy Consulting, where she is Principal Consultant.
New Example Internet Consulting is a Florida, New York, and Los Angeles based Search Engine Marketing agency that delivers comprehensive, integrated Technical SEO solutions and Pay-Per-Click advertising campaign plans developed using proven SEM strategies that meet, and exceed, the search engine industry’s current best practices.