Managing Video PPC | New Example SEM Tips No. 18

Video advertising just got easier.

Does your ecommerce site run video Pay-Per-Click advertising? If so you’ll be jumping for joy to hear that managing your TrueView video PPC campaigns just got a whole lot easier! A new update to the AdWords dashboard from the team over at Google has added Video as a top-level campaign feature alongside Shopping, Display, and Search. Now you can apply bulk actions to video ads, easily create reports, and launch and manage video campaigns – all from your main AdWords dashboard.

Find out more about what’s new with Video campaigns and look at some screenshots of the new AdWords dashboard features here:

And if you haven’t had a chance to check it out yet take a look at our white paper, “Video SEO – Search Engine Optimization Best Practices + Tips”, for info on how to optimize your video content for search.

     From Jax and the Team at New Example

Jacqueline Harvey | Principal Consultant at www.yummyconsulting.comJacqueline Harvey is a regular contributor to New Example’s SEM Center. Jax brings more than 15 years of technical SEO, web development, UX design, and ecommerce strategy experience to the team through our partnership with Yummy Consulting, where she is Principal Consultant.

New Example Internet Consulting is a Florida, New York, and Los Angeles based Search Engine Marketing agency that delivers comprehensive, integrated Technical SEO solutions and Pay-Per-Click advertising campaign plans developed using proven SEM strategies that meet, and exceed, the search engine industry’s current best practices.