The conversation matters. A lot.
Paying attention to mentions of your company’s brand name that occur on social media sites, blogs, articles, and other posts can help you increase brand loyalty, build your customer base, and improve search ranking for your site.
Locating, listening to, and participating in online conversations about your company’s brand can provide you with valuable information about your target audience, as well as opportunities to improve the effectiveness of your online marketing plan and build natural backlinks to your site.
Take a look at this article over at Search Engine Land that gives insight into how your online business can leverage brand mentions:
The post also includes links to some of the different tools you can use to track your brand mentions online.
From Jax and the Team at New Example
Jacqueline Harvey is a regular contributor to New Example’s SEM Center. Jax brings more than 15 years of technical SEO, web development, UX design, and ecommerce strategy experience to the team through our partnership with Yummy Consulting, where she is Principal Consultant.
New Example Internet Consulting is a Florida, New York, and Los Angeles based Search Engine Marketing agency that delivers comprehensive, integrated Technical SEO solutions and Pay-Per-Click advertising campaign plans developed using proven SEM strategies that meet, and exceed, the search engine industry’s current best practices.