Own your brand.
# Tag it!
Using hashtags effectively is both art and science when it comes to search marketing.
Here is a link that offers a few interesting insights into using hashtags with your website content. The discussion regarding creating and using a brand hashtag to maximum advantage caught our eye in particular:
From Jax and the Team at New Example
Jacqueline Harvey is a regular contributor to New Example’s SEM Center. Jax brings more than 15 years of technical SEO, web development, UX design, and ecommerce strategy experience to the team through our partnership with Yummy Consulting, where she is Principal Consultant.
New Example Internet Consulting is a Florida, New York, and Los Angeles based Search Engine Marketing agency that delivers comprehensive, integrated Technical SEO solutions and Pay-Per-Click advertising campaign plans developed using proven SEM strategies that meet, and exceed, the search engine industry’s current best practices.