Conversion is king.
The goal of any website business is conversion - getting your site visitors to take action such as signing up for your newsletter, reading your blog, or purchasing your products.
Using a strong Call To Action (CTA) on your site’s landing pages is an effective way to drive conversion.
Check out this article over at Wordstream that’s loaded with tips on how to create CTAs that work: http://www.wordstream.com/blog/ws/2015/02/20/call-to-action-buttons.
Plus, you can find some additional examples of great CTAs here:
From Jax and the Team at New Example
Jacqueline Harvey is a regular contributor to New Example’s SEM Center. Jax brings more than 15 years of technical SEO, web development, UX design, and ecommerce strategy experience to the team through our partnership with Yummy Consulting, where she is Principal Consultant.
New Example Internet Consulting is a Florida, New York, and Los Angeles based Search Engine Marketing agency that delivers comprehensive, integrated Technical SEO solutions and Pay-Per-Click advertising campaign plans developed using proven SEM strategies that meet, and exceed, the search engine industry’s current best practices.