Targeting your consumer audience just got easier.
Google has unveiled a new update to AdWords and it is awesome!
The Customer Match remarketing feature lets you upload your customer email lists directly into your AdWords account and then use that information to build targeted, custom audiences for your advertising campaigns. Whenever a customer with an email address that matches your list is logged into Google using Search, Gmail, or YouTube you can serve them ads from your campaigns.
Check out this article from Google to learn more about Customer Match and how to create custom email lists in AdWords.
From Jax and the Team at New Example
Jacqueline Harvey is a regular contributor to New Example’s SEM Center. Jax brings more than 15 years of technical SEO, web development, UX design, and ecommerce strategy experience to the team through our partnership with Yummy Consulting, where she is Principal Consultant.
New Example Internet Consulting is a Florida, New York, and Los Angeles based Search Engine Marketing agency that delivers comprehensive, integrated Technical SEO solutions and Pay-Per-Click advertising campaign plans developed using proven SEM strategies that meet, and exceed, the search engine industry’s current best practices.