Are you bouncing too high?
Bounce rate is a useful analytics KPI that can provide insight into how your site is performing but it can be misleading and may not accurately reflect customer engagement.
Depending upon why they visit a site user can be fully engaged with your content yet only interact with the page they landed on. For example, they may be looking for company contact information, reading a blog post, or researching a specific product.
These types of single-page visitor sessions are successful but they dilute bounce rate data – if a user lands on your website then exits again without visiting any other site pages that counts as a bounce... no matter how long they stayed on that page.
Refining collection of bounce rate data will provide more accurate insights into visitor engagement with your site. By adding an event in Google Analytics that triggers when a visitor stays on a page for a certain length of time single-page site visits can be tracked as a successful session instead of a bounce.
Learn more about using adjusted bounce rate over at Moz.com. The article includes an example of Google analytics tracking code that is using adjusted bounce rate.
From Jax and the Team at New Example
Jacqueline Harvey is a regular contributor to New Example’s SEM Center. Jax brings more than 15 years of technical SEO, web development, UX design, and ecommerce strategy experience to the team through our partnership with Yummy Consulting, where she is Principal Consultant.
New Example Internet Consulting is a Florida, New York, and Los Angeles based Search Engine Marketing agency that delivers comprehensive, integrated Technical SEO solutions and Pay-Per-Click advertising campaign plans developed using proven SEM strategies that meet, and exceed, the search engine industry’s current best practices.