The growing trend toward using dynamic navigation and fat footers has led to a decline in the use of HTML sitemaps. But is eliminating this UX element really the best choice for your website? The answer is no.
The Customer Match remarketing feature in Google AdWords just made targeting your consumer audience a whole lot easier!
The meta keyword tag is ignored by Google, Yahoo and Bing when indexing, ranking, and serving search impressions for you website's content. Should you still be using it?
Bounce rate is a useful analytics KPI that can provide insight into how your site is performing, but it can be misleading, and may not accurately reflect customer engagement.
Sometimes, the effort to try and keep up with Google’s changing algorithms, and shifting rankings can be overwhelming. To combat this, the team over at Moz.com offers Mozcast.
It's official... our New Example company website has a whole new look. Check it out!
A new update to the AdWords dashboard from the team over at Google has added Video as a top-level campaign feature. Find out what's new!
Customer reviews increase conversion rate and drive organic traffic. The presence of product reviews can translate into an average sales uplift of 18% across an ecommerce site.
Every two years, Moz.com conducts a sweeping correlation study that provides insight into what website components have the strongest degree of association to higher search rankings.
Google's Search Console utility can help you protect your ecommerce site from hackers! Find our more.
Paying attention to online mentions of your company’s brand name can help you increase brand loyalty, build your customer base, and improve search ranking for your site.
The goal of any website business is conversion - getting your site visitors to take action, such as signing up for your newsletter, reading your blog, or purchasing your products.
Optimizing your site’s image files provides numerous opportunities to enhance performance, as well as potentially boost search rankings for your content.
Another search rankings shake-up appears to have occurred earlier this month; with Google confirming that it has indeed made changes to how it assesses site content quality.
indicates that Pinterest is having a strong, and growing, impact on ecommerce -- Pinterest users are using the platform to find and research products they want to purchase.
Including videos on your online store product pages can have a significant, positive impact for your ecommerce business – improving search visibility, driving more traffic, and increasing both conversion rate, and Average Order Value (AOV).
Page load speed also has a direct impact on ecommerce engagement and conversion rate. For every 1 second delay in page load time, conversion rate drops by 7%; and a whopping 75% of online shoppers will head to a competitor's site when a page they are trying to visit is too slow to load.
Beginning April 21, Google began rolling out a mobile-friendly update that will have a significant impact on how a site performs in mobile-search.
Easly is a free app that's easy to use, and lends itself to the creation of some great visual content.