A successful business venture depends upon having just the right people.


New Example's SEM consultants forge a dynamic, successful partnership with your business – our deep wealth of knowledge, diverse range of skills, and decades of cumulative industry experience work for you.

We embed ourselves with your website team – ecommerce directors, developers, copywriters, photographers, and content marketers to name a few – ensuring that any personnel charged with supporting the growth of the site will have an expert resource to turn to if questions about Search Engine Marketing arise.

Our team of expert Search Engine Marketing gurus includes:

Antonio Castillo | Principal Consultant

Antonio has diversified his approach to Internet Marketing by taking a hybrid command of both Search Engine Optimization and Pay-Per-Click campaigns for his clients. He understands how the two methodologies work together and the tactics to achieve immediate and long term results. Tony is a graduate of the Rochester Institute of Technology and undertook its cutting edge curriculum in digital media and information technology.


Jacqueline Harvey | TECHNICAL Search Engine Optimization Consultant

From scientist researching advanced water technologies and solutions to honeybee Colony Collapse Disorder, to more than 15 years as an ecommerce consultant, Jacqueline brings a diverse, extensive background in technical SEO, web development, creative design, writing, marketing, and Quality Analysis to the New Example team through our partnership with Yummy Consulting where she is Principal Consultant. Jax is a graduate of the University of California Los Angeles, and received a Master of Science degree in Hazardous Waste Management and Environmental Science from Idaho State University.



Clint is a detail-oriented researcher, analyzing and quantifying the value of our ideas for the Search Engine Marketing strategy. Which keywords will be the most valuable? What content is of interest to visitors and is it underrepresented on the website? Where can engagement and conversion rate be improved? Clint is a graduate of the Rochester Institute of Technology and studied Computer Science and Film & Digital Animation.


Suzanne Smith | SEM Project Manager

Suzanne is a multi-disciplinary professional with a background in client services and account management.  She believes great communication is the foundation of great projects. Clients appreciate her weekly detailed updates, and expert coordination of project due dates and deliverables. Drawing on a strong career in photography, it’s second nature for her to see the “big picture.” Suzanne is a graduate of Michigan State University.

Contact the team at New Example and start maximizing your search potential today!